Work · 2008–2026
The work, named for what it proves.
Four deep case studies from Sprinto, where the scope is biggest and the work is AI-native. Then shorter chapters from the companies before it.
Sprinto, 2024–now
An AI-first compliance platform. I lead product design end to end: the design system, the core workflows, the AI surfaces, and the team that builds them.
SprintoX · AI-native onboarding
Turning compliance from a checklist into a state
Customers needed a person to walk them to audit readiness. We designed a system that sets itself up, keeps a living compliance state, and only interrupts people when its confidence drops. Setup went from 5–6 hours to 40 minutes.
Not yetEnterprise adoption hasn't followed. Accuracy and trust gaps are the reason, and they're named in the story.
Read the case study →Ask AI · AI UX patterns
Conversation as the control plane
Most B2B AI is a chatbot bolted onto a dashboard. Ask AI is an action layer that knows which record you're on. It runs on 15+ pages and sits on 12+ patterns with built-in guardrails.
Not yetOutput quality is still being improved. The story shows how we measure it and what changes each round.
Read the case study →Constitution · NeoGrid · RedPill · Datum · Forge
A design system is an organizational decision system
Five layers, from brand promise to executable code, with one rule between them. 92% coverage, 51+ components, 25% faster implementation, and the People area cut from seven tabs to three.
Not yetThe real test is an independent team reusing a pattern without us. That review runs in January 2027.
Read the case study →Three streams · Ownership ladder · Builder OS
Designing a design org that works without me in the room
Eight designers, three streams with different mandates, and a ladder from owning a solution to owning a business outcome. Builder OS, which I co-created and orchestrated, let designers ship small fixes with AI coding tools.
Not yetBuilder OS first read as activity, not outcome. Some designers felt the ladder made the job "basically a PM role." Both changed how I frame the work.
Read the case study →Earlier work
A pattern I only saw in hindsight: I keep choosing software where the stakes are financial or legal, and the first thing I build is usually a design system.
| Years | Company | Role | The short version |
|---|---|---|---|
| 2023–24 | Sprouts.ai | Head of Design, Product & Marketing | First design system and brand from zero. Revamp 3.0, diagnostic to shipped in three months. |
| 2022–23 | Birdeye | Principal Product Designer | Sole designer on Appointments, 0 to 1. Design tokens halved the handoff rate. |
| 2020–21 | Yubi (CredAvenue) | VP Design | Built the design function from zero. Five app experiences into one component library. |
| 2015–20 | Chargebee | Lead UI Designer | Employee #43. Leap UI scaled design from 1 to 30+. Implementation from 6+ months to 8 weeks. |
| 2014–15 | Ellucian | Senior UX Designer | One style guide across enterprise finance, and the first mobile experience. |
| 2008–14 | Early career | Ad agencies, then web | Graphic design to interface design. Fine Arts foundation. |